Marketing Manager

Summary

Responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.  Responsible for managing global marketing, advertising and promotional staff and activities.  Measures, enhances, and enriches the position and image of Jost Chemical through various goals and objectives.

Background

• Works under general direction of the CEO or Managing Director
• Requires a highly motivated, creative self-starter to develop differentiated, specialty chemical products with a focus on contributing to consistent growth of revenues and profitability

Primary Responsibilities

• Plan marketing and branding objectives.
• Expand marketing product solutions and offerings.
• Prepare marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Manage external marketing vendors and resources.
• Prepare and adhere to budgets.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Engage customers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data-driven analytics.
• Drive overall CRM and direct marketing.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Specifications

• BS in Marketing or related field
• Three (5) or more years direct marketing experience
• Knowledge of:
  • Chemistry (Entry level)
  • Sales marketing practices (Advanced level)
  • MS Office computer package (Advanced level)
  • Skill in:
    • Oral and written communications
    • Maximizing return on investment of marketing efforts
    • Solving problems with confidence and demonstrating detail-orientation and strong organizational skills
    • Ability to:
      • Develop plans, capture and analyze data, summarize findings and implement initiatives
      • Demonstrate a dedicated sense of ownership, urgency and follow through with a focus on a customer-driven results
      • Work independently with limited supervision
      • Present analyses to various audiences (detailed and executive summaries)
      • Read, analyze and interpret statistical and scientific data
      • Work in a fast-paced, highly collaborative environment, multi-task and participate in team-based planning process
      • Adapt to rapidly changing priorities based on business needs

FLSA

• Exempt Professional

Current Openings for Marketing Manager Jobs at Jost Chemical Co.